product_sku;custom_title;custom_value;custom_params
padre-sku;Scarica_Prodotto;spiral_download;"Media_id = ""3658"" | short_description=""descrizione-breve"" | description=""descrizione-completa"" | number_downloads = ""10"" | days_downloads = ""3"" | downloadType=""attachment"" | allowStreaming=""no"" | speed=""100"""